Scale Privacy Policy

Scale Rentals (“Scale Rentals,” “We,” or “Us”) hereby issues this Notice of Privacy Practices to inform individuals (“You”) who participate in events organized by Scale Rentals and who utilize any of the Scale Rentals websites (identified under the scalerentals.show domain) and associated services (collectively, the “Services”) regarding the collection, use, and protection of their information. Scale Rentals is committed to safeguarding the privacy of individuals who engage with our Services.

This Notice of Privacy Practices governs the processing of Personal and non-personal information related to the Services. You are hereby advised to carefully review this document before utilizing our Services. By accessing or using our Services, You acknowledge that You have read, understood, and agree to the terms and conditions outlined in this Notice of Privacy Practices.

If You do not agree with any aspect of this Notice of Privacy Practices, You are hereby instructed to cease all use of our Services immediately.

Scale Rentals will only collect such Personal Information that is relevant for the purposes described in this Privacy Policy.

Scale Rentals will process Your Personal Information for the purposes of providing the Services, including organizing the events and facilitating participant networking using the Scale Rentals website and the associated services.

Scale Rentals will process Your Personal Information to provide customer service and other services at your request, to send You information, including confirmations, invoices, and other communications, as well as communicate with You about promotions and other news about services offered by Scale Rentals.

Scale Rentals hereby affirms its commitment to fully comply with all applicable laws, statutes, regulations, and legal obligations governing the processing of Personal Information. Additionally, Scale Rentals shall process Personal Information by established good processing practices and principles of data protection.

All personnel of Scale Rentals who have access to and process Personal Information are under a strict and ongoing obligation to maintain the absolute confidentiality of such information.

The lawful basis for the processing of Personal Information by Scale Rentals shall be determined by the specific circumstances and nature of the processing activity, as articulated hereunder.

Consent: Under Article 6(1)(a) of the General Data Protection Regulation (GDPR), where the processing of Personal Information is predicated upon Your freely given, specific, informed, and unambiguous consent for one or more specified purposes, such consent shall constitute the lawful basis for said processing operations.

Performance of a Contract: Where the processing of Personal Information is necessary for the performance of a contract to which You, as the data subject, are a party, or to take steps at Your request before entering into a contract, such processing shall be lawfully based on Article 6(1)(b) of the GDPR. This includes, but is not limited to, the provision of agreed-upon Services and the execution of pre-contractual measures initiated by You, such as inquiries regarding our products or services.   

Legal Obligation: If the processing of Personal Information is required for compliance with a legal obligation to which Scale Rentals is subject, such as the fulfillment of tax obligations or other mandatory legal requirements, the legal basis for such processing shall be Article 6(1)(c) of the GDPR.

Protection of Vital Interests: If the processing of Personal Information is necessary to protect the vital interests of You or another natural person, particularly in situations where the data subject is physically or legally incapable of giving consent, the processing shall be lawfully based on Article 6(1)(d) of the GDPR. This may include, by way of example, the disclosure of information to medical personnel in the case of an injury sustained on our premises.

Legitimate Interests: Where the processing of Personal Information is necessary for the purposes of the legitimate interests pursued by Scale Rentals or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of You as the data subject which require protection of Personal Information, particularly where You are a child, the legal basis for such processing shall be Article 6(1)(f) of the GDPR. Such legitimate interests may include, but are not limited to, direct marketing activities conducted in compliance with applicable legal requirements. Scale Rentals shall ensure that a careful balancing test is performed to assess the legitimate interests against Your rights and freedoms

Scale Rentals collects several categories of information: (i) information provided directly by You; (ii) information collected automatically through Your use of the Services; and (iii) information obtained from third-party service providers.

Categories of Collected Information

User-Provided Information: This includes data You actively submit, such as Your name and email address, for instance, when utilizing the Services or subscribing to our newsletter.

Automatically Collected Information: When You interact with our Services, we automatically gather non-personal technical data, including Your Internet Protocol (IP) address, timestamps of Your requests and actions, referring website addresses, hardware specifications, operating system details, browser type, and language preferences.

Third-Party Information: We may receive information from third parties in connection with the provision and improvement of our Services.

Data Retention

Scale Rentals retains Personal Information for the duration necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is mandated or permitted by applicable law. The retention period is determined based on the legal basis for processing:

Contractual Necessity: Personal Information processed for the performance of a contract is retained as long as required for the fulfillment or initiation of that contract.

Legal Obligation: Personal Information processed to comply with legal obligations is retained for the statutory retention period.

Legitimate Interests: Personal Information processed based on our legitimate interests, such as marketing, is retained as long as legally permissible.

Following the applicable retention period, Personal Information no longer required for the specified purposes will be securely deleted or anonymized within a reasonable timeframe.

Third-Party Analytics and Advertising Services

We utilize third-party data analytics service providers, including Google Analytics, to analyze Service usage and enhance user experience. These services may employ cookies to collect and process information about Your interactions with our Services, including Your IP address. The collected data is typically transmitted to and stored on their servers, and is subject to their respective privacy policies. You can usually manage Your cookie preferences through Your browser settings.

Specifically, we leverage features of Google Analytics, including Display Advertising (Remarketing), and Google AdWords (Remarketing, Interest Categories, Similar Audiences, and other interest-based advertising). These tools may use first-party and third-party cookies to deliver targeted advertisements based on Your past interactions with our Services and general internet usage patterns. While these features help us reach relevant audiences, we do not collect personally identifiable information through these cookies or remarketing lists. You can typically opt-out of Google Analytics for Display Advertising and customize Google Display ads via the Ads Preferences Manager. You can also generally decline the collection and storage of Your data by these services at any time.

Information collected by advertising networks, such as Facebook Audience Network, is governed by their privacy policies and this Privacy Policy. If You wish to avoid targeted advertising, please refrain from using or accessing our Services. Opting out of targeted advertising will not prevent You from receiving non-personalized advertisements.

A current list of our data analytics service providers can be obtained by contacting us at [email protected]. The usage information and Personal Information collected by these providers are subject to their privacy policies.

Scale Rentals shall not disclose Your stored Personal Information to third parties for direct electronic marketing (including email and text messages) without Your explicit consent, except where such disclosure is a necessary component of a specific program or feature for which You are provided with a clear mechanism to either opt-in or opt-out. You retain the right to withdraw Your consent to receive promotional communications at any time by following the unsubscribe instructions provided within those communications. Even if You opt-out of receiving promotional content, Scale Rentals reserves the right to send You essential non-promotional customer information about the provision of the Services or ongoing business relations.

Scale Rentals engages external service providers to furnish technical solutions and services for the processing of stored information. These providers may access stored information via technical interfaces and may receive Your Personal Information only to the extent strictly necessary for the performance, improvement, or maintenance of the Services. Such third-party service providers may include, but are not limited to, email service providers, payment processors, data analysis firms, and business intelligence providers.

Scale Rentals is authorized to share Personal Information with these service providers as reasonably required for them to fulfill their contracted obligations to Scale Rentals. However, Scale Rentals explicitly disclaims any liability for the independent acts or omissions of these third-party service providers. Scale Rentals reserves the right to host the Services and transfer Personal Information for this purpose to countries located outside the European Union or the European Economic Area, provided that such transfers are conducted in strict compliance with applicable mandatory legislation and the terms of this Privacy Policy, ensuring an adequate level of data protection or the implementation of appropriate safeguards.

Scale Rentals reserves the right to share non-personal information, such as anonymized usage data, referring/exit pages and URLs, platform types, asset views, and aggregated click data, with interested third parties for the purpose of assisting them in understanding usage patterns related to specific content, services, advertisements, promotions, and/or functionalities of the Services.

In exceptional circumstances, Personal Information may be disclosed to third parties if such disclosure is mandated by any applicable law, regulation, or order issued by competent legal authorities. Furthermore, Personal Information may be disclosed as necessary to enforce our Terms of Service, to investigate potential misuse or infringement of the Services, and to ensure the security and integrity of the Services.

Scale Rentals retains the right to transfer Your information in connection with any merger, sale of company assets, financing arrangement, or acquisition of all or a portion of our business. Aggregated or anonymized information about You may be shared with advertisers, publishers, business partners, and other third parties for legitimate business purposes.

Scale Rentals shall maintain the registers containing Personal Information on servers provided by external service providers. These servers are subject to appropriate safeguards designed to protect the confidentiality and integrity of the stored data, including but not limited to robust password protection and access controls that strictly limit access to authorized personnel within Scale Rentals and its designated partners who have a demonstrable need to access such information for legitimate business purposes. The registers are further protected by industry-standard technical and organizational security measures commensurate with the risks presented by the processing.

While Scale Rentals undertakes commercially reasonable efforts and adheres to industry best practices to store the information collected through the Services in a secure operating environment that is not generally accessible to the public, You acknowledge and agree that no method of data transmission over the internet or method of electronic storage is secure, and Scale Rentals cannot guarantee the complete and unwavering security of Your information during its transmission or its storage on our systems.

In the event of a material security breach that poses a significant risk to Your privacy or Personal Information, Scale Rentals shall provide timely notification through a prominent notice on the Scale Rentals website or via the Services, by applicable legal requirements. Scale Rentals reserves the right to temporarily suspend or shut down all or part of a Service to implement necessary security measures to protect Personal Information in the event of a security incident or perceived threat.

A “cookie” is a small text file that websites place on your device (like a computer or phone) to remember information about your visit. Scale Rentals uses cookies to understand how visitors use our Services, track their preferences, and improve the overall experience. This helps us make the Services better, suggest relevant content, and develop new features. Cookies used by Scale Rentals cannot access other information stored on your device. We may also use other tracking technologies that function similarly to cookies.

Scale Rentals works with advertising partners who may use cookies and other tracking methods to see how effective their ads on our Services are. This information is often used to count how many times an ad is viewed. These partners might also use this data to show you tailored ads on other websites you visit and potentially adjust settings on your device related to those ads.

Your Choices Regarding Cookies

You have the option to prevent cookies from being placed on your device. You can usually do this by adjusting the settings in your browser or operating system to refuse cookies or tracking. However, please be aware that if you choose to disable cookies, some parts of our Services may not work correctly.

Location-Specific Features

Please note that some features within our Services might be specific to certain countries. If Scale Rentals cannot determine your location, these features may not function as intended.

Right of Access, Rectification, and Objection

You possess the right to contact Scale Rentals to ascertain what Personal Information about You has been collected and processed, as well as the purposes for which such data is utilized. Upon verification of Your identity, Scale Rentals shall provide this information. Furthermore, You have the right to request the rectification of any Personal Information held about You that is inaccurate, incomplete, outdated, or no longer necessary for the purposes for which it was collected.

You may object to the processing of Your Personal Information for certain purposes, including direct marketing, where such processing is not essential for the performance of the Services or compliance with a legal obligation. You also have the right to withdraw any prior consent You have provided for the further processing of Your Personal Information. Please be advised that objecting to or withdrawing consent for the processing of Your Personal Information may limit Your ability to fully utilize the Services.

Right to Erasure (“Right to be Forgotten”) and Restriction of Processing

You have the right to request the erasure of Your Personal Information from our systems. Scale Rentals will comply with such requests unless a legitimate and lawful basis exists for retaining the data. Following a valid erasure request, while we will endeavor to remove Your Personal Information promptly, residual copies may persist on backup or archival systems for a reasonable period until complete deletion is technically feasible.

You may also request the restriction of the processing of Your Personal Information under certain circumstances, as defined by applicable data protection laws. Please note that restricting the processing of Your Personal Information may impact Your ability to access and utilize certain features of the website and other Services.

Right to Data Portability

You have the right to receive the Personal Information that You have directly provided to Scale Rentals in a structured, commonly used, and machine-readable format, and to transmit that data to another controller without hindrance from Scale Rentals, where the processing is based on consent or on a contract and is carried out by automated means.

Exercising Your Rights

To exercise any of the aforementioned rights, please submit a written request, either by postal mail or email, to the contact addresses provided below. Your request must include the following information to enable us to process it efficiently and securely: Your full name, telephone number, login details (if applicable), and a clear and specific description of the Service(s) You have used and the right You wish to exercise. Scale Rentals reserves the right to request additional information as reasonably necessary to verify Your identity. We may reject requests that are deemed to be unreasonably repetitive, excessive, or manifestly unfounded.