Scale Luxury: The luxury accommodation event you can’t miss!

Captured by Alexandra Csuport Photography

As the short-term rental space sees a dip in bookings in the first quarter of 2023, the luxury rentals sector continues to fly high.

According to a Skift report from March 2023, both supply and demand are strong, and investors are turning to luxury real estate investment trusts (REIT) to achieve a high yield on their investment.

Affluent spenders are driving prices higher, which is increasing average daily rates across the globe.

Luxury players are looking to increase their portfolios and investors are looking to buy second homes to serve exclusively as luxury rentals, says the report.

With this in mind, we are thrilled to present the Scale Luxury conference hosted by Wolf Worster of Sirreti and Michael Friedman of Onefinestay.

The event will take place on Friday 19th May (9am-1pm) as part of the Short Stay Week and The Scale Rentals Show.

During this industry first conference, Wolf and Michael will be joined by some of the world’s leading luxury experts as they delve into the definition of ultra-luxury rentals and private luxury accommodation in a series of Q&A talks.

Session: How to acquire the luxury guest

One of the main topics of discussion at Scale Luxury will be ‘how to acquire luxury guests’. Joining Wolf and Michael, will be Claire Hagen, a multi-award-winning social media expert and Head of Social Media and Digital Communications at Fraser Yachts – the home of luxury yachts.

During this session, the panel aim to demonstrate successful ways to acquire a luxury market guest using the super yacht industry as an example. Claire will be sharing how she got 57 million hits on a Facebook yacht video post.

Session: Servicing the wealthy guest

During Scale Luxury, the panel will also cover the expectations of the UHNW (ultra high net worth) guest. Standards are exceptionally high, and the needs and preferences of luxury clients are unique.

This Q&A session will focus on the needs and wants of the wealthy guest – from initial enquiry to post stay follow up.

These guests are looking for more personalised experiences, concierge service, and on-site staff. And when you get it right and deliver the perfect guest experience you can benefit from repeat bookings and peer recommendation.

Session: Understanding why the Luxury Sector is more profitable

Luxury guest spending is understandably high: statistics from the US show that American luxury travellers spend $390 billion per year on leisure travel alone and they take more trips: up to 14 per year.

During this session, the panel will be covering why the luxury sector is more profitable and why building your luxury portfolio and how you can achieve that high gross yield by investing in the luxury rentals sector.

A sneak preview of Scale Luxury with Wolf Worster and Michael Friedman

Scale Luxury industry expert panellists include:

Wolf Worster, Sirreti – Host

Michael Friedman, Onefinestay – Host

Claire Hagen, Fraser Yachts – Guest Panellist

Danielle Barker, Little Harbour Estates – Anguilla – Guest Panellist

Iain Beaumont – VUMO – Guest Panellist

Lucy Sassoon – Session Moderator

Whether you’re looking to start or expand your inventory at the luxury level, or you are a luxury operator who has been managing high end properties for some time, make attending Scale Luxury on May 19 a part of your plans this year!

Scale Luxury takes place on Friday 19th May from 9am to 1pm at The World Trade Centre – Barcelona.

Join us for the Scale Show in 2024

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