Dedicated to STR professionals across the UK
SCALE UK is the only conference dedicated to property managers and operators in the UK short-term rental industry.
This 2-day event is designed to educate STR property investors, owners, hosts, managers and agencies looking to learn and meet peers and industry experts.
Join 300 attendees, international speakers, industry experts and essential service providers in Manchester for 2 days of unmissable education and networking.
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Why attend
Unrivalled Networking Opportunities
SCALE Shows focus on professional short-term rental property management companies and ambitious owners and hosts. We do not allow service providers to purchase tickets so you know you’ll be in a room with a highly relevant and experienced peer group to foster connections and collaborations.
High-Quality, Attendee-Driven Content
Uniquely, all SCALE Show curates content around key themes selected by attendees upon ticket registration. The conferences feature an extensive network of regional and global industry experts who deliver premium education relating to scaling a rental business. A core principle of any SCALE Show is that content sessions are dedicated purely to growth education, without sales pitches from vendors or speakers.
Affordable and Accessible
We keep our ticket prices affordable, making it more accessible to a wider range of property managers and individuals.
What to expect
All SCALE attendees can expect 1-2 days of top-notch education and unmissable networking with industry peers.
Education
One of the unique aspects of SCALE UK is its commitment to curating content based on attendee input. When you register, you’ll have the opportunity to choose topics of interest to you. This ensures that the sessions address the most pressing challenges and opportunities faced by property managers looking to scale. Expect panel discussions, keynote presentations and workshops on topics crucial for scaling a rental business, including topics such as AI, automation, branding, direct booking strategies, guest experience, market data insights, owner relations, profitability, property acquisition, regulations and revenue management.
Networking
Meet over 200 highly ambitious industry experts and short-term rental professionals also looking to scale their businesses. You can expect a shared mindset of growth, innovation, and problem-solving. Expect several structured and informal networking opportunities throughout the day, including coffee breaks, lunch, and evening receptions or social events.
Who is it for
This is not a generic travel conference targeting thousands of attendees.
SCALE UK is specifically designed for hosts and property managers who are aiming to grow their short-term rental operations, improve efficiency, increase inventory and enhance profitability.
Professional property management companies (Day 1 – SCALE UK)
Ambitious short-term rental property owners and hosts (Day 2 – SCALE UK & Book Direct Show)
Eligibility Requirements
12 November
Professional property management companies (managing 10+ units)
13 November
All short-term rental property managers, owners and hosts
The Venue
Manchester Hall
Manchester, England
Event Schedule
November 11
19:30
The STR Quiz / Welcome Event
November 12
09:00
Doors Open & Networking
09:50
SCALE UK Talks Begins
17:00
Post-Show Drinks
19:00
Evening Happy Hour (TBC)
November 13
08:30
Doors Open & Networking
09:30
Book Direct Show & SCALE UK Talks Begin
16:30
Post-Show Drinks
Provisional Agenda
Day 1
November 12, 2025
Day 2
November 13, 2025
08:30 - 09:45
Registration, Coffee & Networking
09:45 - 10:00
SCALE Stage
Welcome
SCALE co-founder Damian Sheridan opens up proceedings with a short welcome message for all attendees and an outline of what to expect for the day ahead.
Speakers
10:30
SCALE Stage
To Be Revealed
10:30 - 11:00
SCALE Stage
To Be Revealed
11:00 - 11:30
SCALE Stage
The Operator’s Playbook: Backed by Data
Presented by Key Data alongside a leading UK property management company
Speakers
11:30 - 12:00
Breakout Areas
Coffee Break & Networking
12:00 - 12:30
Knowledge Room
From Hands-Off to Heartfelt: Humanising Hospitality at Scale
Speakers
Moderator
12:30 - 13:00
SCALE Stage
Magic in the moments: How to Design Guest Experiences That Stick
This interactive and provocative session reframes guest experience as a revenue driver, tech enabler and brand differentiator.
Speakers
13:00 - 13:30
SCALE Stage
The Shapeshifter's Playbook: The Alternative Booking Models for Property Managers
When our STR world flips. What do you do? Pivot fast and go all in. That’s what these three property managers did. Here’s their story.
13:30 - 15:00
Breakout Areas
Lunch Break & Networking
15:00 - 15:30
SCALE Stage
Women in STR (TBC)
Female leaders in the short-term rental industry are navigating more than just business growth, many are juggling the complex realities of solo parenting, hormonal shifts, and caring for ageing parents.
This session explores the unique challenges faced by women in the ‘sandwich generation’ and the impact these gendered responsibilities have on decision-making, leadership energy, and long-term business strategy.
We’ll discuss practical tools, support systems, and business structures that foster resilience, protect mental bandwidth, and help women continue to lead and scale sustainably, without feeling like they are failing their business or burning out
Speakers
Moderator
15:00 - 15:30
Knowledge Room
Beige-ification: The Luxury Sector’s Biggest Threat
Instagram’s “copy-and-paste” effect has created a dupe culture that luxury travellers actively avoid. They will dramatically alter itineraries and increase spending for experiences that break through the algorithm.
Speakers
15:30 - 16:00
Knowledge Room
Green is the New Gold: How Climate Action Makes You More Bookable, Lovable, and Profitable
Speakers
Moderator
15:30 - 16:00
SCALE Stage
How The Leading Property Managers Are Really using AI
Speakers
Moderator
16:00 - 16:30
SCALE Stage
Insights From The World's Largest Property Management Company
Fireside interview with Steve Schwab, CEO of Casago
Speakers
Moderator
16:30 - 17:30
Breakout Areas
Post-Show Drinks & Networking
19:00 - 22:00
Manchester City Centre Venue
Evening Social Event
08:15 - 09:30
Registration, Coffee & Networking
08:30 - 09:30
Registration & Networking
08:30 - 09:30
Private Event (Ticketed)
Women in STR Breakfast Networking | Hosted by Lisa Roads | In collaboration with Yhangry
Be part of something powerful. Join Lisa Roads and a vibrant collective of women in STR for an exclusive, free Women in STR Networking Breakfast, designed to foster connection, collaboration, and community.
In collaboration with Yhangry (THE female-founded upsell of the STR industry) and supported by SCALE UK, this morning session offers a rare chance to meet ambitious women in the short-stay sector, with beautifully curated grab-and-go brunch goody bags provided to fuel energising conversations. SCALE UK is proud to champion the Women in STR community, encouraging more women to speak, lead, and connect.
Let’s build connections that last while strengthening the presence of women in the STR space.
Moderator
09:30 - 10:00
SCALE Stage (Book Direct Show)
No Roast For The Wicked
Have you wondered why your site doesn’t generate nore direct bookings? Boostly’s Mark Simpson kicks off day 2 with some live and light disections of attendee’s websites to show us all how to format a perfect direct booking website.
Speakers
10:00 - 10:30
Knowledge Room
What Makes a Unique Stay? (TBC)
10:30 - 11:00
SCALE Stage (Book Direct Show)
From Competitors to Collaborators: The Art of Strategic Partnerships
Learn how strategic partnerships can help holiday rental owners increase direct bookings, reduce OTA reliance, and enhance guest experiences. This session will explore how partnerships with local businesses, tech providers, and other services can drive growth. By examining successful collaborations from other industries, you’ll gain insights into leveraging co-creation, brand positioning, and disintermediation to attract guests to your rental business effectively.
Speakers
10:30 - 11:00
Knowledge Room
Instagram Mastery – Flip the Script
Still posting to Instagram and just “hoping for the best”? Still think that because Instagram is graphics led, then you must be too?
You’re not alone – but you’re also not stuck.
In this session, Instagram strategist Paul Anderson reveals why the usual posting strategies fail to convert – and what to do instead.
You’ll learn how to switch up your entire approach, rethinking content creation from the ground up using a proven system inspired by editorial strategy.
If you’re ready to stop shouting into the void and start creating posts that actually drive bookings, don’t miss this.
Speakers
11:30 - 12:00
Breakout Areas
Coffee & Networking
12:00 - 12:30
SCALE Stage
Ops Budget Wars: Quality v Costs
12:15 - 12:30
Knowledge Room (Book Direct Show)
Finding a Community
When Justine Ireland attended the SCALE Show in 2023, she knew she had found her community.
New tech, courses, trust verification – Justine embraced the lot. SCALE Green 2024 was a pivotal event, setting the stage for a 12-month journey to transform ‘Just For You Holiday Homes’ into a sustainability-focused brand ripe for direct bookings.
Speakers
12:30 - 12:45
Knowledge Room (Book Direct Show)
Let's Get Excited
Not every property manager has the luxury of meeting guests, but making that time can be a powerful advantage. Learn from Liz Holman of Meadowhall Campsite (Shortyz 2o24 ‘Best Holiday Site Operator’ winner) as she shares her strategies for building lasting guest relationships through engagement before, during, and after their stay, leading to consistent repeat bookings.
Speakers
12:45 - 13:00
Knowledge Room (Book Direct Show)
The Art of Complete Branding
Beyond logos, branding transforms every customer interaction into a marketing opportunity. Kate Allen, from Finest Stays, shares how her company used thoughtful, consistent branding to foster loyalty, drive repeat bookings, and generate word-of-mouth advertising.
Kate will showcase real examples, from branded picnic bags and beach-ready corkscrews to standout umbrellas and their famous sunglasses. She’ll demonstrate how small details become powerful, lasting marketing assets.
She’ll also explain how exclusive gifts for property owners strengthen relationships and keep the brand top-of-mind. Expect humorous anecdotes, including why late-night travel sweet deliveries were abandoned and the business value of branding everything, even your company vehicle.
Key Takeaways:
Brand every guest touchpoint beyond traditional marketing.
Utilize small, practical branded items for loyalty and free advertising.
Discover budget-friendly branding ideas for smaller businesses (e.g., fridge magnets, local treats).
Learn to build a consistent, memorable brand experience for repeat bookings and referrals.
13:00 - 13:30
SCALE Stage
Stronger Than Ever: How Resilience and Changing Demand are Shaping Our Future
Speakers
Moderator
13:30 - 15:00
Breakout Areas
Lunch & Networking
15:00 - 15:30
SCALE Stage (Book Direct Show)
How Guest Psychology and Brand Identity Drive Bookings Outside the OTAs
This session explores how to build direct booking systems around guest psychology, emotional triggers, and value alignment. We’ll cover actionable frameworks for brand storytelling, experience curation, and trust-building. Gain tools to drive bookings, grow loyalty, and build long-term equity through brand-led strategy.
Speakers
15:30 - 16:00
SCALE Stage
Converting Direct Website Bookings: Mission Impossible? (Book Direct Show)
Speakers
Moderator
16:00 - 16:30
SCALE Stage (Book Direct Show)
To be Revealed
16:30 - 17:30
Breakout Areas
Post-Show Drinks & Networking
2025 SPONSORS & PARTNERS
Headline Sponsors
Show Sponsors
Got a question? CONTACT US
Ticket Options
£149.
Property Managers & Agencies Managing 10+ Units
What's included
Day 1 Pass - Nov 12 (SCALE UK)
Day 2 Pass - Nov 13 (SCALE UK & Book Direct Show)
Breakfast Pastries (both days)
Coffee, Teas & Water (both days)
Premium 3-Course Lunch (both days)
Post-Show Drinks (both days)
Invitation to Fringe Events (networking & social events)
Conference Pads & Pens
£99.
Property Managers & Operators Managing 10+ Units
What's included
Day 1 Pass - Nov 12 (SCALE UK)
Light Breakfast
Coffee, Teas & Water
Premium 3-Course Lunch
Post-Show Drinks
Invitation to Fringe Events (networking & social events)
Conference Pads & Pens
£99.
All Hosts, Property Owners, Managers & Agencies
What's included
Day 2 Pass - Nov 13 (SCALE UK & Book Direct Show)
Breakfast Pastries
Coffee, Teas & Water
Premium 3-Course Lunch
Post-Show Drinks
Conference Pads & Pens
Any questions? CONTACT US
Previous Attendee Reviews
Most Common Questions
I've never heard of SCALE UK. Is it new?
Not at all. Numerous SCALE Shows take place across Europe and beyond.
This is the third SCALE UK Show. Our 2023 and 2024 conferences took place in London at America Square and The Oval Cricket Ground respectively.
Who typically comes to SCALE?
SCALE attendees are ambitious and professional property managers usually operating in the short-term rental, holiday rental, serviced accommodation or hotel industry.
What topics will be discussed?
Education is at the heart of any SCALE Show and we aim to give all attendees numerous take aways from our third UK conference.
You can expect the following topics to be discussed (plus much more)
• Regulatory Changes
• AI and Search Trends
• Revenue Management
• Operations
• Direct Booking strategies
• Women in STR
• Profitability
• Tax Incentives
• Instagram
• Diversification Beyond STR
• Current UK Market Data Insights
• Enhancing Guest Experiences
• Sustainability Wins
• Luxury Market
Plus an interview with the largest property manager in the world!
Please Note: As we have a packed schedule (over 30 sessions) there will regularly be two sessions taking place at the same time. Therefore we encourage you to bring your team to get the most educational benefit out of each day.
Why is SCALE any different to other conferences?
SCALE events are strictly for short-term rental owners, hosts, managers and agencies.
Unlike any other STR conference, service providers are not permitted to purchase tickets so you know everyone in the room is like you – an ambitious STR professional.
Education is at the heart of all SCALE Shows. The SCALE team curates content around topics chosen by attendees during registration meaning all presentations and panel discussions are more relevant to attendees.
Speakers are strictly not permitted to pitch services on stage meaning more engaging sessions.
How do both days work?
On Day 1 (Wednesday 12th November) we host our SCALE UK Show. This will be a full day of education and networking. This event is exclusively for property managers managing 10+ units.
On Day 2 (Thursday 13th November) we host both SCALE UK and the Book Direct Show in different stages/rooms. This day is open to all hosts and property managers.
Can I attend virtually?
Sorry, no.
SCALE UK is a live in-person event only.
Where should I stay?
The Heim is the official accommodation partner for SCALE UK.
The Heim is a collection of boutique residences in Manchester City Centre. It’s where home meets hotel, but with more in-between. The Heim is your place to dream, dance, cook, sweat, work, create, connect, taste, and experience in spaces designed to inspire you to embrace every second.
The Heim has been a proud supporter of Scale for a number of years, and is proud to be the official accommodation partner for the UK conference in Manchester. Manchester welcomes the world to its streets, and we invite the world through the doors of The Heim. Guys, dolls, grifters, shifters, delegates, exhibitors, contributors, and all folk in between.
Use promo code SCALE10 to get a 10% discount for stays between 10–14 November.
Hotels – Alternatively check out our local hotel map here
I bought a ticket but my plans have changed. Can I get a refund?
In line with SCALE’s General Cancellation and Refund Policies, full refunds are permitted within 7 days of ticket purchase.
If you are unable to attend the conference, we encourage you to transfer your ticket to a colleague, as this is the sole responsibility of the original ticket holder. Please email [email protected] with change request.
I am a service provider. Can I come?
SCALE attendee tickets are exclusively for property managers or hosts.
Please see our sponsorship details for more information or contact us here.
Any questions? CONTACT US